Today came the news that Max Factor have produced a mascara which claims to withstand day to day activities such as sleeping, showering, or even swimming up to three days.
Apparently flake-resistant, with a ‘PermaHold’ technology which gently bonds to the lash, Max Factor says will create a jet-black finish and acts like a semi-permanent tint. The price to pay for all of this, however, is £18.99 and will be available in Boots. With so many other good brands out there on the market, do we really need something that lasts this long? I personally would hate to have old makeup on, but if you have fair coloured eyelashes I can see some appeal.